MARIAFLORA creations spring from the creative and professional capacity of Filippo Uecher. They are profoundly linked to the culture of his native territory and hometown Biella, with its atmospheric medieval quarter, Piazzo.

100% solution-dyed acrylic

We weave our fabrics from a superior selection of 100% solution-dyed acrylic fibers. That’s how we make beauty life-proof, just to make your life easy!

Stain resistant

Red wine, beer, chocolate, ink, lipstick, chewing-gum, coffee, oil, rust, nail polish… You name it, we make it easy to clean. PLAY VIDEO

Water and oil-repellent

Feel free to cry over that spilled milk. We’ll take care of both of you.

Indoor and outdoor

Enjoy life everywhere! Be it at the poolside, in a luxuriant garden or on your comfy sofa.


Just to keep it fresh and cool. PLAY VIDEO

Fade-proof with a 6-year warranty on color loss

A beauty that never fades! Hard to believe? Test our industry-leading 6-year warranty.

Mold resistant

Time to store away your warm plaids and make room for your spring fabrics? No worries, next year they will still look like new.

Made in Italy

We are proud to be Italian. Our commitment to the secular culture of Italian excellence is just the soul of what we do every day in our mill in Biella.

We are a passionate family of weavers

It all started three generations ago with Filippo Uecher’s grandmothers, Maria and Flora. Today we are still proudly pursuing the weaving traditions they handed over. And they run so deep we couldn’t just quit. PLAY VIDEO

Craftsmanship is our mantra

We control every aspect of our manufacturing in our hometown in Biella. Yarns are passed down into the hands of our highly skilled operators every step of the way. That’s why you’re in safe and soft hands with us.

We ship memos daily

We don’t just sell fabrics. We sell services. That is why we internally craft all our memos and ship them daily.

90% of our fabrics are in stock

Always ready to serve you. New productions are available in just 4-5 weeks.